Online consumer communities and their value to new product developers

Online formative assessments: exploring their educational value

Introduction: Online formative assessments (OFA’s) have beenincreasingly recognised in medical education as resources thatpromote self-directed learning. Formative assessments are usedto support the self-directed learning of students. Online formativeassessments have been identified to be less time consuming withautomated feedback. This pilot study aimed to determine whetherparticipation and pe...

Modeling Online Consumer Product Search∗

Using publicly available aggregate data at an online retailer, we study how consumers search for durable goods. Specifically, we investigate the search patterns when, as is common with durable products, the total set of options consumers can choose from is very large. To study search patterns, we propose to analyze our aggregate data by defining a product network, consisting of the products and...

Extracting Product Features from Online Consumer Reviews

The exponential growth of user-generated content in online environment calls for techniques that can help to make sense of the content. Despite of a host of research on online consumer reviews, there is still a great demand for research to improve the techniques for feature extraction. To this end, we proposed extraction methods based on detailed categorization of review features. By taking int...

Marketing Implications of Online Consumer Product Reviews

Modeling Consumer Learning from Online Product Reviews

W propose a structural model to study the effect of online product reviews on consumer purchases of experiential products. Such purchases are characterized by limited repeat purchase behavior of the same product item (such as a book title) but significant past usage experience with other products of the same type (such as books of the same genre). To cope with the uncertainty in quality of the ...